Why Customer Reviews Are A Vital Business Tool

Aug 2, 2021

Do you feature customer reviews on your website or social media platforms?

If not, you are missing out on some powerful benefits!

Reviews are a fantastic way to boost your business, increase sales, attract new customers, and improve your products or services. Best of all, there’s little to no investment required.

Sound intriguing?

Well, it really is. They can be a vital tool in your business marketing. Keep reading to discover why customer reviews are important for your business.


Why Customer Reviews Are A Vital Business Tool


Why Customer Reviews Are Important For SEO

If you have a website, SEO (search engine optimisation) is what pushes you to the top of search results and helps your customers find you. Search engines like Google love regularly published fresh content, especially if it’s loaded with keywords. Every review you publish on your website is another opportunity to tell Google about your site.

Even if you choose to host your reviews on social media or a third-party site, these reviews encourage people to click through to your website or search for your business online, another way to boost your Google rankings.


Help Your Clients Feel Valued

When you ask people for their feedback on your service or product, it shows them you value their opinion and care about their experience with you. This helps build your relationship with customers and can work to increase brand loyalty.

And then when they see their words (or video testimonials) on your website and social pages, it gives them a sense of pride and another boost for your relationship together.


Attract Customers And Increase Sales

Various studies have shown that featuring customer reviews on your website can boost conversions. Most people read reviews before making a purchase, so highlighting feedback on your site can influence people to take the next step in the buying process.

After all, other people provide their honest opinions when writing reviews. By seeing the feedback, it removes obstacles or concerns that people might have.


Improve Your Offerings

The key to running a successful business is to give your customers what they want, right?

What better way to refine your products and services than by asking your buyers what they liked or didn’t like about their purchase. You will be able to identify weak areas and improve where needed.


Build Credibility With Social Proof

Buying a new product or investing in a new service online can be quite stressful. Your customers want reassurance that they are not wasting their money before they commit. Reviews offer that reassurance.

In fact, research shows that 80 percent of consumers trust online reviews as much as personal recommendations!


Support Your Marketing Strategy

Reviews help you identify the products or services most popular with your customers, and those that aren’t doing so well. You can take those reviews and use them in product highlight pages, or even get inspiration for your product descriptions and marketing content from the language used by your customers in their reviews.


Negative Reviews Are Helpful Too!

Think twice before you delete or edit the not-so-glowing reviews. For some customers, a product that has nothing but 5 out of 5 stars may seem too good to be true. Your clients are more likely to trust the reviews overall if there are a few negative ones in the mix – as long as there aren’t too many, of course! Those negative reviews can also help you identify and rectify problems within your business quickly.

Plus, if the negative review has been posted on your social pages, it is an opportunity to respond and show people how you resolve conflict. You won’t always be able to please everyone and a professional, respectful response to a negative review can cut online trolls off at the knees.


Customer reviews are important for boosting sales, improving SEO, and building your relationship with your client base. If you haven’t already implemented these in your business, now is the perfect time to start! Make it easy for your customers to provide their feedback, and you will have a simple and virtually free way to grow your business.

Need an example of how to present a review? Head on over to our page to see all our happy customers. Don’t have time to organise your own reviews? Admin Army can help you get your reviews sorted, so you have time to focus on doing the things that keep those reviews positive.




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